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The NYS Forum
Data Workgroup

Success with Data Analysis
Case Study in Marketing Online Services

September 19, 2018
8:30 am - 10:00 am
(8:00 am Check-In)
The NYS Forum
24 Aviation Road, Suite 206, Albany, NY

Webex will NOT be available for this event

The "Success with Data Analysis" series will demonstrate how a state agency is effectively using data to inform operational decisions. The content will be beneficial to agency program and business staff as well as technical staff interested in developing successful data-based programs.

All in government are consistently faced with 'doing more with less'. This session will illustrate how DTF identified and acted on a project which maximized the utilization of existing information and tools. The project resulted in measurable increases in service usage and in appreciable cost and personnel savings.

The Agenda will include their process for:
  • Identifying the opportunity
  • Developing the plan
  • The role data played in the project
  • How to reach and influence the target audience
  • Measuring progress and outcomes

New York State Department of Taxation and Finance Presenter:

  • Melissa Pratt, Assistant Director Enterprise Services Bureau, Processing Division
    Legislation Implementation Project Director
    Office of Processing and Taxpayer Services
    NYS Department of Tax & Finance.

Who can attend?

  • Registration is open to NYS Forum Government members.

Pre-Register by September 17, 2018

  • Pre-registration is required

Cancellation Policy:
Registration indicates your intent to attend. If you register and your schedule changes making you UNABLE to attend, please contact us so that we can open the session to other interested participants. Contact Rebecca Buchner at (518) 438-7414.